HivePals Privacy Policy

Apr 1, 2009

This Privacy Policy applies to all Hive websites (e.g. HivePals, HiveDates and HiveMoms, collectively "the Websites") owned or controlled by HivePals, Inc. ("HiveCo"). It covers information collected at the Websites, including information provided by or pertaining to activities of members of the Websites ("Members") and non-member visitors to the Websites ("Visitors"). The term "HivePals" can be read interchangeably with "HiveDates" and "HiveMoms".

LEVELS OF ACCESS/PRIVACY

1. Information available to You, the Account Holder, only
   1. The private portion of your Profile Information stored in MyHive.
   2. The password-protected MyHive webpages that you have customized.
2. Information available to all Members (and select Visitors who receive an invitation from a Member using the Websites' invitation system)
   The contents of your Public Profile page, including:
   1. Your gender, age range, Blush level (as defined on the Websites), and other optional profile information that you have provided.
   2. The Personality Snapshot and Text Feedback about you, which were compiled based on the opinions provided by other Members.
3. Information available to public (including all Members and Visitors)
   1. Your username and photograph.
   2. The contents on public hiveblogs, where the hiveblogger has elected not to restrict access to selected Members only. This includes aggregate information about hiveblog activity such as total number of views, number of members, most recent activity recorded etc.
   3. Event Showcases that are posted on public hiveblogs.
4. Information available to Members by choice
   1. If a Member (the "Host") sends an invitation to another Member (the "Guest"), then the Host's real first name will be displayed in the invitation email/message to the Guest. Upon the acceptance of the invitation, the real first name of the Guest will be displayed on the Event Profile, where it can be viewed by the Host and all other Guest(s), if any, who have accepted an invitation to the Event. The same applies if there are multiple Guests, such that all event participants will see each other's real first names.
   2. After the event, when providing feedback for each other, a Member may elect to share part of or all of his private contact information (including real full name) with another Member.
   3. A hiveblogger can create a private hiveblog. He can restrict access to this private hiveblog to Members whom he has placed into a named folder within My Pals.
   4. If you have elected to be listed on eDirectory, a Member who knows your real first and/or last name can find your Profile by using either or both names to carry out the "Search by Name" function that appears under the HivePals logo. Likewise, if a Member keys in a name that is identical to yours, and obtains search results that include your profile, an inference can be made that your real name is a partial or full match with the name that was used as a search criteria.
   5. If you have chosen to be unlisted on eDirectory, you cannot be found using a name search as described in sub-paragraph (d) above. However, you can still be found, or your profile can still be viewed, by other Members in the following ways:
      1. You can provide people whom you have met in real life with your user name and Friend Code. By registering as a member, those people will be able to find your Profile online using the information provided. They do this using the "Find the Unlisted" search function accessed from MyHive.
      2. If, following upon (i), your profile is bookmarked to another Member's My Pals, it can be retrieved by that Member at any time using the shortcut access through My Pals.
      3. If you send/accept an invitation through the Websites' invitation system, your real first name will be disclosed to the other event participants.

USE OF INFORMATION

5. Profile Information
   We use the personally identifiable information that you have submitted to operate and maintain our Websites, including the flagging of any specific information or activity. This is to provide to you the general and customized features and functionality of the Websites, to monitor and improve the quality of the Websites, to comply with and monitor compliance with our Terms of Use, and to create new features, functionality and services and improve overall user experience, by storing, tracking and analyzing user activity, preferences and trends.
6. User Name
   In general, your user name (not your real name or email address) is displayed to others on the Websites. Exceptions are set out in paragraph 4 above.
7. Email Addresses
   1. We do not use your email address to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent:
      1. For non-marketing or administrative purposes, such as notifying you of Rogue complaints, major Website changes or for customer service purposes.
      2. If you have set your User Preferences to request that the invitations or other messages you receive on the Websites be copied to your email address.
   2. If you use Be a Beacon to invite friends to open an account on our Websites, your friends' email addresses will only be used on a one-time basis to facilitate the invitation. It will not be used for any other marketing purpose, unless we obtain additional consent.
8. Non-Personally Identifiable Information
   We use certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to operate and maintain our Websites, including the flagging of any specific information or activity. This is to provide to you the general and customized features and functionality of the Websites, to monitor and improve the quality of the Websites, to comply with and monitor compliance with our Terms of Use, and to create new features, functionality and services and improve overall user experience, by storing, tracking and analyzing user activity, preferences and trends.
9. Cookies, gifs and such
   We use cookies, clear gifs, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit the Websites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in site-related activities or programs.

UPDATING YOUR INFORMATION

10. Profile Information
    You may edit/update your Profile Information at any time.
11. User Preferences
    You may edit/update your User Preferences at any time.

THIRD PARTY AND THIRD PARTY WEBSITES

12. Sharing Information With Third Party Vendors
    We employ third parties to perform functions on our behalf; examples include hosting or operating the Websites, sending e-mail and/or other communications, credit card identity verification and payment processing, etc. These third parties may have access to your personally identifiable information for the purpose of performing such functions on the Websites' behalf.
13. Targeted Advertising
    1. HiveCo allows other companies, called third-party ad servers or ad networks, to serve advertisements within the Websites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Websites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.
    2. The Websites do not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks the Websites to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Websites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.
    3. You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. HivePals' Privacy Policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. Any data obtained by third-party ad servers subsequently shared with HivePals is maintained and dealt with by HivePals in accordance with this privacy policy.
    4. The Websites currently use Google Adsense as its sole third-party ad server. Google Adsense uses a proprietary DoubleClick DART cookie to help serve up relevant ads on the Websites, based on your visit to the Websites and other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. The following links provide more information:
       http://www.google.com/privacy_ads.html
       http://www.google.com/privacy_ads.html#toc-faq
14. Disclosure Required By Law Or For Enforcement Of Policies
    We may disclose information about our users, including your personal information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Websites and applicable laws; or to protect the legal rights, interests, or safety of the Websites, our users or others.
    

    UPDATES OF OUR PRIVACY POLICY

15. Updates of Privacy Policy
    By using the Websites, you acknowledge your agreement to the terms of this Privacy Policy. From time to time, HiveCo may update this Privacy Policy, and in such instances will post the new policy on the Websites. Your continued use of the Websites after the posting of a revised policy signifies your acceptance to the revised policy. In this regard, the onus is on you to review this Privacy Policy regularly, to be updated on the changes.